As the data sources increase with the use of sensors, devices, social media, and other channels, the biggest growth comes in terms of disparate information, the size and scale of which can be classified as Big Data. Our data experts understand the four Vs of big data: volume, variety, velocity, and veracity. With our AI-driven big data analytics, you will get real-time insights of your business processes.
An example of the influence of big data analytics is evident in helping customer integrations by aggregating structured, semi-structured and unstructured data. These big data sources can include mobile devices, call data, images, social media, video, and more; and aggregating this data from the multitude of touchpoints from your customer provides you with a 360-degree view of your customer’s behavior and motivations.
This allows you to innovate tailored marketing and services for your customers. When processing big data, you must use advanced analytics and algorithms to create meaningful insight.
QSP’s big data consulting services help companies aggregate all different type of data – structured, unstructured – so that it can be properly aggregated and analyzed. We strive to create a memorable, unique and efficient service.